About Calm & Fluffy

Calm & Fluffy is a personal newsletter exploring the intersection of technology, culture, and well-being.

What you’ll find here

• Essays and interviews on technology, culture, and self-improvement

• Thoughtful curation: links, books, and ideas worth your time

• Experiments in digital minimalism, attention, and habits

• Practical insights on developing a better relationship with tools

This newsletter is a mix of research, reflection, and real-life experience. It’s about being thoughtful, exploring different angles, and staying open to new ideas.

About the author

I’m Bas Grasmayer, a Berlin-based strategist with a background in culture & tech. In recent years, I worked in senior roles at COLORS, IDAGIO, and founded one of the music industry’s most popular forward-thinking newsletters, MUSIC x.

My articles have been featured or mentioned in publications such as Forbes, i-D (Vice), Financial Times, Resident Advisor, Techdirt, and Water & Music.

Subscribe if…

• You feel overwhelmed by tech but don’t want to unplug completely

• You’re curious about how culture and technology shape each other

• You like thoughtful writing that challenges perspectives and invites deeper thinking

Let’s get calm & fluffy. •‿•